Firebase电子商务仪表板
最近,我们一直在将iOS项目的分析从Google Analytics(分析)转移到Firebase.一切都在顺利进行,直到增强型电子商务.我在GTM中遇到了这些API,并发现了如何使用Firebase实施增强型电子商务.
Recently we have been moving our iOS Project's analytics from Google Analytics to Firebase. Everything is migrating good, until Enhanced Ecommerce. I came against these APIs in GTM and found out how to implement Enhanced Ecommerce using Firebase.
然后,我一直在寻找可以看到转换的仪表板,但是在Firebase上找不到任何转换.经过一番搜索后,我认为它只是通过Firebase,并且仪表板将与以前的Google Analytic Console相同.
Then I have been looking for the dashboard where I could see the conversions, but I couldn't find any on Firebase. After searching a bit I assume that it's just through Firebase and the dashboard will be same as the previous Google Analytic Console.
问题:
- GTM增强型电子商务是否使用Google Analytics(分析)控制台的电子商务"部分来显示转化.
- 我们将使用两个不同的仪表板,即Firebase和Google Analytics(分析),因为我们将仅需要Google Analytics(分析)控制台进行电子商务.
1)Firebase充当GTM的数据层,以将数据推送到GA仪表板上.因此,通过GTM传递的所有Firebase数据(提供GA标签和启用增强型电子商务功能)都可以让您添加增强型电子商务事件.看看此文档.
1) Firebase acts as a data layer for GTM to push data on the GA dashboard. So all firebase data passed via GTM providing a GA tag and Enabling Enhanced Ecommerce Features, will let you add enhanced ecommerce events. Take a look at this doc.
2)是,为了通过Firebase报告增强型电子商务,您需要在GA中查看报告.您可以继续向Firebase支持提交功能请求,并提供详细的用例.
2) Yes, for the purpose of reporting enhanced ecommerce through Firebase, you need to see the reports in GA. You can go ahead and file a feature request to Firebase Support with detailed use case.