如何将Bing Ads连接到我的数据库,以便调整广告(根据库存计划,或在广告中列出实时价格)?

问题描述:

您好,


让我们假设在我的网站上,我有一些迹象表明我销售的产品是否有库存。

还有一个价格可能每隔几天就会改变。

Lets assume that on my website, I have some indication whether the product I sell is in stock or not.
There's also a price which may change every few days.


请记住,我不使用产品广告,而是使用文字广告。

keep in mind that I don't use product ads, I use textual ads.


我希望Bing Ads仅在产品有库存时运行我的文字广告。

另外,我希望广告中提到的价格是动态的,根据我的数据库保持最新状态。

I want Bing Ads to run my Text ad only when the products is in stock.
Also, I want the price mentioned in the ad to be dynamic and stay up to date acording to my database.


我知道这是可能的,因为我看到同样行事的广告。

I know that this is possible, as I saw ads that act in the same way.

我怎么能实现这个目标?我没有编程技巧,我在哪里可以找到能够做到这一点的人?

How can I achieve this? I have no programming skills, where can I find people who can do this?

谢谢

您好,有...


感谢您的光临。您提到您目前没有使用产品广告 - 但产品广告  / Bing Shopping Campaigns可能会为您提供最少的(如果不是全部)所需的内容,只需要最少的"编程"或API
使用,并且在设计时考虑了这个用例。



例如,您可以使用"库存"产品数据库的输出来形成产品Feed文件,然后可以将其上传到Bing Merchant Center商店。 该Feed文件中的产品可用于触发产品广告,其中
将显示广告标题,产品图片以及正确/当前价格。它在Feed文件中设置。 当产品缺货或价格发生变化时,可以上传Feed文件。



替代方案(如果您只想保留文字广告)需要以编程方式使用我们的API。 需要拨打电话以使用每个产品/相应广告的当前价格更新动态广告文案参数,然后另外一次调用可以根据库存中的广告暂停或启用广告。&nbsp ;虽然我们不能推荐任何专门用于此项工作的人,但Bing搜索可能会返回一些潜在的开发人员,他们可能拥有您正在寻找的专业知识和经验。



谢谢,



Matt




Hi there,

Thanks for reaching out.  You mentioned that you don't currently use product ads -- however, product ads / Bing Shopping Campaigns might be able to give you most (if not all) of what you are looking for with minimal "programming" or API use required, and was designed with this use case in mind.

For instance, you could use the output of your "in stock" product database to form a product feed file, which can then be uploaded to a Bing Merchant Center store.  The products in that feed file can be used to trigger a product ad, which will show the ad title, a product image, and the correct/current price as you have it set in the feed file.  Feed files can be uploaded whenever products go out of stock or price changes occur.

The alternative (if you were looking to stay text ads only) would require programmatic use of our API.  A call would need to be made to update a dynamic ad copy parameter with the current price for each product/corresponding ad, and another call would be made to pause or enable the ad based on it being in stock.  While we can't recommend anyone specifically for this work, a Bing search may return some potential developers who might have the expertise and experience you're looking for.

Thanks,

Matt